01
2025
2024
At ASTA, I drove significant social media growth within my first six months, increasing post reactions and likes by 73%, boosting comments by 123%, and achieving a 400% rise in new followers. This was accomplished through a consistent posting strategy—scheduling quality weekday morning posts via Hootsuite (X, Facebook, and LinkedIn) and amplifying engagement by sharing and reposting content from ASTA partners in the afternoon.
Currently, I’m leading the development of a new WordPress-based web platform that integrates eCommerce capabilities and a CRM system (leveraging Monday.com’s free non-profit plan). I've established Google Analytics and will now initiate the Google Non-Profit AdWords grant process. I’m also spearheading the rebrand of ASTA’s online products, handling all design work in-house to position ASTA for a strong eCommerce expansion later this year.
02
Process
Ai skills
This section features my illustration work for Spike the Echidna, developed through extensive prompting and refinement. I actively integrate AI into my daily workflow, continuously experimenting and researching to push creative boundaries. Additionally, the backgrounds in the Spectra Junior series are also illustrated via AI.
I'm currently studying Ai in Marketing with RMIT University.
03
Outcome
The final result is a blend of AI-driven design, communications, and marketing backed by extensive experience. I take a hands-on approach to every project, ensuring they’re strategically positioned for success—driving everything from business models to branding and layout design. In 2025, I’m excited to deepen my expertise in sales funnels and advanced marketing strategies.
04
