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Teaching Science Journal

2024

This case study highlights my work rebranding and redesigning the academic journal Teaching Science, ensuring its longevity and accessibility while enhancing its visual identity and business model.

Click here for the latest edition of the Teaching Science Journal.

Teaching Science Journal Masthead
Teaching Science Journal Masthead
Teaching Science Journal Masthead

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Process

Redefining the Visual Identity

As part of the redesign, I developed a new masthead and page layout, creating a modern and cohesive aesthetic that aligns with the journal’s academic credibility, while improving readability. This rebrand was not just about visuals – it was a strategic shift to position Teaching Science for long-term success in an evolving publishing landscape.

Strengthening Accessibility and Sustainability

A key component of the project was transitioning the journal’s business model to a Bronze Open Access model. This approach allows the latest issue to be shared freely while ensuring all past editions remain accessible through royalty-paying databases. This change provided a balance between accessibility and financial sustainability, allowing Teaching Science to maintain its academic reach while securing revenue from institutional subscriptions.

Project image
Project image
Project image

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Outcome

Future-Proofing the Journal

By combining thoughtful design with a forward-thinking publishing model, this project set a new standard for Teaching Science, ensuring it remains a valuable resource for educators well into the future.