01
Science Assist
2024
This case study shares my experience marketing and rebranding Science Assist. Science Assist provides comprehensive support for science educators, offering expert advice, best-practice guidelines and hands-on resources on lab safety, management and design.
02
Process
Gaining User Insights
With user research and firsthand testimonials, I ensured the redesign aligned with educators’ needs.
Simplifying Complex Information
The Science Assist website is rich with valuable content. As part of the redesign, I revamped both the site and its marketing materials to improve clarity, engagement and ease of navigation. Additionally, I redesigned the Science Assist logo to create a more cohesive and modern brand identity.
Optimising the Sales Funnel
An A/B test on LinkedIn and Facebook revealed a significant drop in click-through rates. A well-designed landing page established a strong foundation for a sales marketing funnel, setting the stage for improved engagement and conversions.
03
Outcome
A profit was achieved in 2024 sales are set to ramp up in 2025.
04
